Influencer

Friday

Cockburn

How to win elections and influence Trump supporters

Who pays for posts? A new post on X from “Billboard Chris” provides some insight into how the online influencer racket actually works. Earlier this week, pro-Trump poster Ryan Fournier shared a suspect report that claimed former president Donald Trump was considering picking North Dakota governor Doug Burgum to be his VP — and then listed all of the reasons why that would be a bad idea. The problem? Billboard Chris points out that an “influencer marketing firm” tried to pay him to post the exact same thing.  “I’ve been told there’s a story dropping today that I think would fit well in your feed re a GOP gov who vetoed a bill that would’ve banned biological males playing in female sports. Wanted to see what your rate was to share/write a post?

Thursday

Inez Stepman

How the tradwife killed the girlboss age

The tradwife smiles as she feeds her sourdough starter, wearing a long dress and a baby and wrangling the occasional toddler underfoot. She beams at her husband as he comes in from a long day on the ranch, or from the hedge-fund trenches. She makes salt-dough modeling clay for the little ones, whether her stove is from Lowe’s or La Cornue. The Cut describes her Instagram account as both “dangerous” and “stupid.” CNN experts lament that too many girls are turning to her as a “Band-Aid with ideological cover,” and fret about the sourdough-starter-to-White-Supremacy pipeline. Tradwives, both self-identified and smacked with admiring or hostile labels, are the latest cultural phenomenon in media crosshairs.

tradwife women

Friday

Clarissa Sebag-Montefiore

Slow down, shop less and style more: lessons from Allison Bornstein

That Allison Bornstein’s family all operate in care is no surprise. True, Bornstein, thirty-five, a stylist and rising social media star based out of New York and Los Angeles, is the odd one out. Her father and brother are doctors, her grandfather is a psychoanalyst and her mother was once a therapist. But the services she offers are not so different from the shrink’s couch. Bornstein has created a dedicated following on TikTok and Instagram for her tips and scripted reels, in which she implores us all to craft self-love around our clothes. To slow down, shop less, and style more. And in the world of stylists and influencers, who make careers out of telling people to consume, consume, consume, Bornstein is quietly radical.

allison bornstein

Wednesday

Amber Duke

TikTok trends are ruining fashion

There are plenty of reasons to despise TikTok, the most downloaded app in the world and certainly the most popular among teen girls and young women. It poses a national security threat to the US due to its connection to the Chinese Communist Party, which uses it as both spyware and a means of socially engineering our youth. In a previous edition of this newsletter, I discussed the devastating effects that social media use can have on young women, from screen addiction to body image issues and deeper mental health problems.Photo and video-based apps such as TikTok and Instagram provide young women with more reasons to hate themselves than ever before.

Thursday

Teresa Mull

Matt Drudge was ahead of his time

There are two new movies in the works about internet provocateur Matt Drudge, and with the mic dropping on Roe v. Wade, today, they couldn’t come at a more appropriate time. Drudge has been dictating the national news conversation for decades, but he wasn’t always doing it out of the limelight. The tale of how a CBS Studios gift shop clerk came to inform the most powerful leader of the free world (Trump used to be a big fan) and the likes of the late Rush Limbaugh has been documented in articles, books, and a television series. Drudge went dumpster diving, found a discarded contract, and was the first to report that Jerry Seinfeld was negotiating for $1 million an episode for his show. Drudgereport.

Friday

Teresa Mull

Having fun again on Derby Day

The woes of the world are a’plenty. People are anxious, stressed-out, and burned-out. It seems that no matter what side of the political aisle you gravitate toward, there’s a new battle to be fought at the dawn of each day. Even innocent settings — school board meetings, comedy shows, the Magic Kingdom itself — are not immune from partisan vitriol. Luckily for us, though, this is Derby Day, which means it’s the perfect time to do something about the very real but underreported disorder that’s been plaguing our society for a while now: we’ve forgotten how to have fun. It’s a contagious disease that affects brain function and mood, and if left untreated, could result in everyone becoming a smug, humorless elitist (a prognosis worse than Covid).

Saturday

Daniel Jackson

FYRE reveals disturbing truths about millennial culture

Any attempt to satirize millennial culture is doomed to fail. It’s already too absurd and too self-aware. A caricature would verge on the surreal. The best (perhaps only) way to squeeze some fun out of it is through deadpan objectivity, which is the secret to the success of FYRE: The Greatest Party That Never Happened. The sad and hilarious new Netflix documentary tells the story of an ill-fated music festival that was supposed to take place in the Bahamas. Its organizer, Billy McFarland – imagine Walter Mitty meets Bernie Madoff – used the influencer economy to bootstrap into existence the kind of party billionaire rappers fantasize about, with supermodels in barely there bikinis lounging on yachts levitating over a crystalline sea.

fyre