The problem with Burberry
It was raining on and off, but that was only fitting, as guests waited for the Summer 2024 show of Burberry, a brand that came to prominence in 1879 through its gabardine water-resistant coats. The Highbury Fields show was in a large tent, emblazoned with its signature check, with a green looping runway carpet inside and various celebrities in attendance. As per the fashion usual, the show was running late. At least it wasn’t pouring. Burberry isn’t just the greatest British luxury house; it’s one of the most compelling fashion houses in the world. No brand has such a rich history of contradictory iconography and speaks so directly to the culture of its home nation. Burberry is classy, trashy, flashy, reserved, functional and oh so unnecessary all at once.
