How America fell in love with the G&T
The gin and tonic has had quite the journey. From humble beginnings protecting British explorers against malaria, it has become the country’s favorite cocktail. Abroad, Italians grown tired of spritzes now opt for it come aperitivo hour. The Japanese bow before it. The world stumbles after it. Yet there is one land the G&T has been slow to conquer: America, the land of vodka sodas and zero-calorie seltzers. In recent years that has begun to change. While overall consumption of spirits is down, sales of gin in the US are on the rise and expected to grow some 6.5 percent a year for the rest of this decade. Craft distilleries are in the vanguard: in California, gin is infused with citrus and coastal herbs. In the South, it might be perfumed with watermelon rind or magnolia blossoms.