Dyson Zone

The Dyson Zone blows, but doesn’t suck

As Canadian smoke filled the New York air, turning the usual gray metropolis into a putrid Dune pastiche, the strangest device of the year found its moment. Potential headphone buyers, once skeptical of Dyson’s $999 air-purifying headphone/mouthguard blend, the Zone, flocked to Dyson’s website, purchasing perhaps tens of units. Now, they wander the streets with sick tunes and clean lungs. Maybe. The fires certainly filled my Twitter feed with jokes about it, but you wonder how well that converts to sales. A quick refresher on these strange headphones: last March, the world’s leader in premium home appliances announced they would be entering the highly competitive Bluetooth headphone space with their new product, the Zone. Its unique selling point? Air filtration.

dyson zone