If you’re ‘reaching out’, you sound deranged
‘Why doesn’t anyone do what you ask them to?’ enquired my husband, who is something of an expert on the subject, I should have thought. He was referring to a plea I made three years ago to people I’ve never met to stop sending emails that begin: ‘I am reaching out to you.’ But it has grown worse. Using the expression makes it sound as though the emailer is deranged. Reach out has for more than a century meant ‘to offer sympathy, support or assistance’ to people. Correlatively it can mean to seek those things. As Prime Minister, Sir Keir Starmer has acquired the habit of issuing a Christmas message. For 2025 he said: ‘At this time of the year, which celebrates love and abundance, loss or hardship can feel even more acute. Reach out. It can make a huge difference.