‘Clean cocaine’ isn’t worth it
Cocaine has a tendency to get the press all aflutter. So it's probably no surprise that the Daily Mail had a splash earlier this summer with a feature about a legal energy supplement compared – at least in the headline – to “clean cocaine.” What on earth is this product, I wondered. It turns out that the reality is slightly less dramatic than the tabloids might suggest: Wildkraut – also known as Energy Sniff – is a powdered supplement from Austria which combines the dosage of caffeine you might otherwise get from a Red Bull with some esoteric alpine herbs. The one thing that it does have in common with cocaine is that it is intended to be snorted. As someone more than partial to energy drinks, I was immediately curious.