David cameron

What exactly is going on with Nick Clegg’s conference get-up in Glasgow? As of this writing, the Deputy Prime Minister is wearing his third outfit of the day -- casual jeans and a dark shirt. Mr S is sure he’s seen something similar to this hideous apparel somewhere before. Given the Liberal Democrats are spending this week laying into the Tories as part of the differentiation strategy from their coalition parties, was it really wise for their leader to dress up in his own version of David Cameron’s much lampooned holiday gear?

The Lib Dem message in Glasgow this week in simple, you can’t trust either Labour or the Tories to run the country on their own. On Marr this morning, Nick Clegg said that the country was being offered a ‘dismal choice’ between ‘sticking your head in the sand’ with Labour or ‘beating up on the poor’ with the Tories. Clegg was determined to get his anti-Tory lines out there. He accused George Osborne of a plan to ‘savage unprotected public services’ and again and again attacked the Tories for being ‘economically extreme’ and supposedly wanting to balance the budget on the backs of the poor.

After David Cameron’s conference speech, Mr S noticed a YouTube video of the Prime Minister all over Facebook and Twitter. For a moment it looked like a great coup for Cameron. Except the video wasn’t showing Cameron’s actual speech but rather a ‘comic’ hip-hop mashup of his words. It features the Prime Minister’s Home Counties accent rapping the lines ‘I’m hardcore/I know the score/and I’m disgusted with the poor’ to the bouncy beat of Eminem’s ‘Lose Yourself’. Strong flow and excellent lyricism from MC Dave but sadly not the election winning stuff that he hoped for. Cassetteboy’s ‘Cameron Conference Rap’ video has racked up two million views in only 3 days.

Well! Jonathan Freedland of the Guardian was impressed by David Cameron's conference speech and no mistake. The campaign for 2015 has begun. On Wednesday, in what may well have been his sharpest, most effective speech since becoming prime minister, David Cameron fired the starting gun. In the process, he lodged at least a couple of deadly bullets into the flesh of his Labour opponents. The result – whatever the polls might say – is that after a fortnight of duelling party conferences, Cameron’s Conservative troops believe they are marching towards a contest in which they now hold the advantage. That’s partly down to what the prime minister did in Birmingham. But it owes just as much to what Ed Miliband failed to do a week ago. Indeed, the two are intimately linked.

It is easy to inflate the importance of speeches made at party conferences. Particularly when those speeches are the last such set piece events before a general election. But they are still, in the end and at bottom, a distillation of what matters most to a leader. A guide to his priorities; a demonstration of his faith. Somewhere along the line David Cameron has lost that faith. He was elected leader of the Tory party in desperate times and became Prime Minister in dismal times. In both instances he triumphed, at least in part, because he persuaded his audience that though he might look like a traditional Tory he was in fact a rather different type of Tory from those voters had grown fond of despising. Once upon a time, you see, David Cameron had a story to tell.