What the hell was Paperchase thinking?
From our UK edition
Last Saturday, the high-street chain Paperchase ran a promotion in the Daily Mail offering two free rolls of wrapping paper. Nothing objectionable about that, you might think, even if the design was migraine-inducingly awful. I have lost count of the number of times I have been dragged into this ghastly emporium by my daughter on a weekend in pursuit of some over-priced piece of tat. Not recommended if you are nursing a hangover. Later that day, the left-wing lobby group Stop Funding Hate launched a fusillade against Paperchase on Twitter for having the temerity to advertise in Britain’s second-best-selling daily newspaper. ‘Is a Daily Mail promotion what customers want to see from @FromPaperchase?’ it asked.