Conservative party

How damaging for the Tories is the row about Grant Shapps’ second job? While it is quite easy to write up the Conservative chairman’s business past in a way that makes him sound like a slightly murky character teaching people how to make a ‘ton of cash’, does the latest story, that Shapps was still running his web marketing business when in Parliament, despite his claims to the contrary, really cut through to voters? The details are as follows: Shapps told LBC three weeks ago that ‘I’ve never had a second job while being an MP, end of story’. But a tape from the summer of 2006 has Michael Green (Shapps) talking about people making a ‘ton of cash’ from his business techniques.

The Liberal Democrats sense an opportunity in all this speculation about who the Tories and Labour would do deals with in the event of a hung parliament. They believe that they can position themselves as the responsible party that will keep the country in the centre ground in contrast to the other smaller parties. Today, in his speech to the party’s spring conference, Clegg ruled out joining any coalition that involved the SNP or Ukip. He also tried to use the moment to reinforce voters’ worries about either main party governing on their own. He argued that the Tories would cut needlessly—‘Cows moo. Dogs bark. And Tories cut.

Is there a future for compassionate conservatism in Britain? Michael Gove outlined why there are reasons to feel optimistic at a speech at the Legatum Institute last night. The Tory Chief Whip said that many of the ideas promoted by The Good Right project are a core part of the Conservative Party’s mission — but there remains a need to ‘rebalance the debate about what’s best for Britain’. Here are five things you need to know about what Gove said. 1. The Tories need to remember people don’t like them In 2002, Theresa May infamously said that the Conservative Party is viewed by many as the ‘nasty party’.

‘Labour has vowed not to feature Prime Minister David Cameron on billboards ahead of the general election,' reported the BBC last month. ‘The party said it would focus on issues rather than personalities. and not use negative personal campaigning.’ It seems that has not stretched to the party’s email campaigning though. Steerpike’s inbox has been inundated with fundraising emails from all of the parties, but a particularly naff example is doing the rounds today. Labour appear to have enlisted the help of people with identical names to Tory leaders to send out emails. Such as: I couldn't resist jumping on the bandwagon here! I'm a Labour Party member of 25 years' standing.

Are the polls beginning to swing consistently towards the Conservatives? Two polls out yesterday have the Tories ahead by four points. In its latest poll for The Sun, YouGov has the Conservatives on 35 per cent, Labour on 31 per cent, Ukip on 14 per cent, the Lib Dems on eight per cent and the Greens on six per cent. Out of YouGov’s six polls in March so far, Labour has been ahead in one of them. Another last week had the main parties neck and neck while the Tories have been ahead in the others. Lord Ashcroft reported similar results in his latest weekly poll. The Tory peer has the Conservatives on 34 per cent, Labour on 30 per cent, Ukip on 15 per cent, the Greens on eight per cent and the Lib Dems on five per cent.

There is a subtle ideological shift going on in the Tory party. At the top of the party, there is an increasing appetite for a modern form of industrial strategy. As George Osborne argues in an interview in the current Spectator, ‘The Conservative party is at its strongest when it’s not the party that says there is no role for government and the state should just get out of the way… That is not a strand of Conservative thinking that, by itself, is enough. You need to have a bit of the Michael Heseltine: “I’m going to take the Docklands and build a financial centre here and build an airport here.” Or, “I’m going to take the Albert Docks in Liverpool and put the Tate Gallery here.

I understand that David Cameron has ordered a re-write of the Tory manifesto. Jo Johnson and the Number 10 policy unit, which he heads, had written and submitted a first draft of the manifesto to Cameron. But word has come back that Cameron feels that the tone is not right. As I say in my Mail on Sunday column, he wants a less wonky document. He thinks the document needs a crisper, more political style. The Tory aide Richard Parr has been charged with re-writing it. Parr learned his political trade under Andrew Mitchell and is regarded as having sharp instincts. Cameron is also a fan of his writing. But it is not just the style of the manifesto that is causing concern. One Cameroon tells me that there 'needs to be a bit of something you wouldn't expect in it'.

Oh dear, Mr S has some bad news for Nigel Farage. The Ukip leader's South Thanet rival Al Murray has had his application to make the Freedom United Kingdom Party an officially registered political party approved. This means that he can now run for the coveted seat in May. The Electoral Commission has given the application the green light despite reservations from Ukip supporters that FUKP is too similar to Ukip so could muddle voters. A spokesman for the commission confirms the news:  'I can confirm that Al Murray’s party has had the name Free United Kingdom Party approved by the Electoral Commission. We have informed the party of our decision.