Burberry

How the markets reacted to Trump’s assassination attempt

From our UK edition

Market reactions to the assassination attempt in Pennsylvania represent, according to taste, rational bets on the significantly increased likelihood of a second Trump presidency or stark confirmation of the madness that has overtaken America and threatens the civilised world. Shares in Trump Media & Technology – the parent of his social media platform Truth Social – rose by 30 per cent on Monday, adding more than $1 billion to Trump’s notional fortune despite the company’s revenues being, as one observer pointed out, ‘comparable to that of two Starbucks stores’. Also up were shares in gunmakers such as Smith & Wesson and in private prison operators – and US Treasury bond yields, reflecting fears that Trump will let government debt rip.

The problem with Burberry

It was raining on and off, but that was only fitting, as guests waited for the Summer 2024 show of Burberry, a brand that came to prominence in 1879 through its gabardine water-resistant coats. The Highbury Fields show was in a large tent, emblazoned with its signature check, with a green looping runway carpet inside and various celebrities in attendance. As per the fashion usual, the show was running late. At least it wasn’t pouring. Burberry isn’t just the greatest British luxury house; it’s one of the most compelling fashion houses in the world. No brand has such a rich history of contradictory iconography and speaks so directly to the culture of its home nation. Burberry is classy, trashy, flashy, reserved, functional and oh so unnecessary all at once.