How Rupert Murdoch destroyed the innocent enjoyment of watching sport
In July 2000, Rupert Murdoch’s Sky acquired an obscure online gambling brand called Surrey Sports. It was little remarked upon at the time but this deal would change football forever. Two years later, Surrey Sports had become Sky Bet and, by 2004, people watching football on Sky Sports could bet on the game via their remote. And why not? After all, as the Sky Bet tagline reminded viewers: ‘It matters more when there’s money on it.’ For football fans, nothing was ever quite the same again. ‘It’s difficult to overstate what the slogan did for the normalisation of gambling in football,’ writes Darragh McGee in his impressive study of how our national sport, seduced by profit, surrendered to the gambling industry.
