baking Archives

Thursday

February 5, 2026

Loser’s: the campy and ironic bakery making made-to-order cakes

Going downtown in New York used to be cool. Before Soho became a glorified shopping mall, it was a haven for starving artists. Before Chelsea became family-friendly, Michael Alig was throwing Blood Feast parties at the Limelight. The rebel heart of downtown, which attracted generations of avant-garde creatives, is much harder to find today. All of Manhattan has seemingly “gone uptown.” But Loser’s Eating House, a made-to-order bakery operating out of a tiny Soho ghost kitchen, is still serving up a little slice of downtown realness. Loser’s style is campy and ironic. The cakes rely on exaggeratedly large piping, done in a purposefully messy style Loser’s was launched in 2021

Wednesday

January 28, 2026

Prue Leith

The real reason I’m leaving The Great British Baking Show

I have been dithering for years about when to stop judging The Great British Baking Show. When I joined nine years ago, I thought, since I was in my mid-seventies, that I’d be lucky to manage two years. At that age, my mother was deaf as a post and away with the fairies, believing her son was her father and that her cat was the one she’d had 40 years before. But my marbles stayed more or less in place and there seemed no good reason to give up a job I loved. Finally, though, the desire to work less and play more got to me. GBBS and its offshoots