Megève’s enduring magic
Kitted out in black Givenchy, huge sunglasses blocking out the snow glare, Audrey Hepburn is lunching al fresco in the French Alps when a meet-cute with Cary Grant ensues. It’s the opening scene of Charade, filmed just over sixty years ago in Megève — the chichi winter resort for both Hollywood royalty and true bluebloods during the 1960s. Back then, Brigitte Bardot, Yves Montand and Jean Cocteau were often seen swooping down its pistes. Imagine a snow-dusted Saint-Tropez and you’re on the right track. This medieval market town was hardly destined to become a darling of the beau monde. Megève was something of a backwater (the name even translates to “village in the middle of the waters”) until 1920, when Baroness Noémie de Rothschild spotted its potential.