Virginia Blackburn

AI marketing is driving me to distraction

For years, retailers have been behaving like needy friends. My phone would ping. “Hi there!” an email would read, “We’ve missed you.” Who could this be? I would wonder happily, before realizing that the warm and loving message was from someone in the marketing department of the emporium from which I’d once bought a couple of pairs of expensive shoes. Emma usually, or Olivia. With the advent of artificial intelligence, though, personalized, over-the-top PR is getting much, much worse. At least in the past you’d needed an actual Emma to send these emails, some girl who’d gone into marketing, typing enthusiastic nonsense all day. There was at least a human who had “reached out” – they always “reach out.” AI is just so needy.

The joy of crossing people off your Christmas card list

It’s that time of the year again, the time when 12 months’ worth of pent-up malevolence comes flooding out, mixing malice, schadenfreude, one-upmanship and virtual punishment beatings. Yup: it’s time to start writing our Christmas cards. Has there ever been an activity better designed to bring out the worst in people than that dedicated to the season of goodwill? We all know that Christmas is a time to celebrate bitter familial enmity, but the Christmas card tradition goes one better and gets the rest of the world in on the act. This came to me as I was efficiently consulting the list of my Christmas card recipients from last year: I landed on a couple who recently canceled on the day of a dinner party for which it had taken my husband and me three days to prepare.

Book case

From our UK edition

I’ve just had new bookshelves put up in the hall, a whole wall-full of them, and for the first time in years, books that have been forgotten are finding a home. There are far more books than there is shelf space, so I’ve had to select which ones to display, and I’ve discovered a surprising amount about myself. Anyone coming into the flat will see them and make judgments on my literary tastes and so most of my new library is pretty erudite stuff. Martin Amis is getting a good show. The chick lit is banished to the spare room. But that’s not even the start of it. I am in possession of quite a number of books that I loathe, but that make me look well read.

Adults nowadays are the generation of kids who refused to grow up

From our UK edition

It was when I was going up in the lift that it struck me. The elevator stopped, the doors opened and a giant 'ding dong' filled the air to announce that we had arrived, the kind of thing that would amuse a five year old because it was nothing like the more usual 'ping' that you would expect. But this one was not filled with toddlers, it was filled with senior copywriters, wearing their onesies and clutching their giant over-sweetened coffees flavoured with vanilla and cinnamon and other babyish condiments. And it was then that I realised. No matter how old you get, we are living in a generation of children who will never grow up. No one grows up any more, or at least precious few do.

I don’t want to rate the restaurant. I want to rate the date

From our UK edition

It was an averagely OK evening at one of London’s smarter restaurants: the food was edible, the wine wasn’t vinegar, the company was quite adequate and I managed to return home without actively wanting to shoot myself, which is always a plus. But a mere 12 hours later these feelings of nondescript non-satisfaction turned into a boiling rage, because it had happened yet again: an email pinged into my inbox. ‘Rate last night’s experience at London’s finest,’ it urged. ‘Were you a) Extremely impressed with the restaurant? b) Quite impressed? c) Neither impressed nor distressed...’ And so it went on, pages of it, because you cannot do a blinking thing these days without being asked to fill in a customer satisfaction survey.

The ‘friends’ of others: how Facebook makes stalkers of us all

From our UK edition

It’s become a given: we are all stalkers now. Thanks to Google, Twitter, Facebook and the fact that absolutely nobody seems to have the faintest idea about privacy settings, it is easier to keep track of people on the other side of the world than ever it was to snoop on a village neighbour from behind the safety of a lace curtain. But a strange and sinister new phenomenon has begun to emerge. Call it secondary stalking. Even the stalkers are being stalked now. This was brought home to me the other night when I was having dinner with one of my closest friends, who I will call Andrew (gay, as it happens, so no romantic implications in what follows).