Anita Roddick, implausible as it may seem, deserves a footnote in future histories of the Conservative Party as well as the annals of 'ethical consumerism' where her place was already secure. Long before Fairtrade coffee, barn-fed eggs in Tesco and organic everything, she had spotted and mapped out the psychological terrain where the ethics of the environmental movement and the culture of the so-called New Age met the arithmetic of high street capitalism. The Body Shop encapsulated in prototypical form the ideas developed in Steve Hilton's book, Good Business: ideas which have, in turn, infused David Cameron's emphasis upon the environment, his demand that business conform to the requirements of 'social responsibility', and his prioritisation of international development.