Will Taylor Swift fans take down Ticketmaster?
I grew up with Taylor Swift. I was ecstatic to hear of her forthcoming tour, having never seen her perform live. Then I heard she was teaming up with Ticketmaster and allowing the use of “dynamic pricing” to change the ticket price based on demand. Like many other diehard fans hoping to snag a pre-sale ticket, my hopes were dashed this week. I logged on thirty minutes prior to the actual sale of tickets — as recommended — and was met with an error message. Ticketmaster’s site crashed before anyone could even purchase a ticket. What was meant to be a pre-sale ticketing event for a select few fans sold out the entirety of the tour. The vast majority of tickets were given to resellers for prices higher than most mortgage payments. The demand was historic.