The depressing rise of the status shake
From our UK edition
If you’re young, hot and desperate for affirmation, the status symbol du jour is an Instagrammable protein shake in a single-use plastic cup sporting the logo of an upmarket gym, private members’ club or boutique supermarket. How depressing. Like so many vacuous trends, the status shake originated in LA, where the go-to spot is Erewhon – a supermarket so health-obsessed and expensive that it makes Whole Foods look like Lidl. At Erewhon, famous faces such as Hailey Bieber, Kourtney Kardashian and Gisele Bündchen don’t just drink status shakes, but ‘collaborate’ on them, creating their own signature blends which sell for up to $23 (about £17).