Keeping to the straight and narrow
From our UK edition
Sway: The Irresistible Pull of Irrational Behaviour, by Ori Brafman and Rom Brafman Sway is a slim, stylish book that is self-consciously part of a trend. Like Blink and Freakonomics, it looks at the science of decision-making, taking obscure academic studies and applying them to everyday life. It shares with those books the breezy, anecdotal style that should probably be called Gladwell-esque. But the one-word title that Sway bears most similarity to is Nudge, the latest publication from University of Chicago professor Richard Thaler. Along with the economist Daniel Kahneman, whose Nobel-prizewinning prospect theory is predictably referenced here, Thaler is the godfather of behavioural economics.