The main event
From our UK edition
The tickets have all been handed out fairly and efficiently. No one has grumbled about crashing websites or foreign tour operators snaffling the best seats. There are no snatch squads of lawyers and police ready to pounce on inappropriate signs and seal off London’s A-roads for a few VIPs. Yet the overall crowd figure will stretch into the millions, with billions more watching around the world. The promotional value is incalculable. And the cost of this global event? The taxpayer is being charged £1 million for administration bills plus whatever it costs to police the public. At worst, the entire thing might cost, say, half a beach volleyball arena.