Why Giorgia Meloni is taking on Alfa Romeo
From our UK edition
Italian Prime Minister Giorgia Meloni’s crusade to defend Italian excellence from the destructive side of globalisation has won a small but symbolic victory. Global car colossus Stellantis, which owns Alfa Romeo, has bowed to pressure from Italy’s right-wing government and changed the name of its new SUV, less than a week after its launch. Given the potentially huge expense involved in changing the name of a car – plus damage to the manufacturer’s image – such a volte face is said to be unprecedented. ‘Never before’ has a car manufacturer changed the name of a car in response to a political storm claimed Il Sole 24 Ore, Italy’s business daily.