Michael Moszynski

Michael Moszynski is the founder and CEO of London Advertising

Tuesday

Michael Moszynski

Boris will never regain his election winning magic

From our UK edition

Even as the partygate stories continue to mount, some of Boris's defenders still leap to his defence. This dwindling group of supporters believe the campaign to oust Boris is orchestrated by the PM's enemies who have an axe to grind. Well, I worked on the Brexit campaign, played a part in helping Boris secure the leadership of the Conservative party and have been one of his staunchest supporters – until now. Make no mistake: I am – or was – a big fan of the Prime Minister. Boris’s stellar achievements in getting Brexit done and delivering the UK’s world-leading vaccination programme cannot be taken away. When voters handed him a landslide majority in December 2019, the public knew Boris was disorganised and economic with the truth.

Tuesday

Michael Moszynski

Labour’s dire general election campaign

From our UK edition

Despite its well-drilled Momentum supporters and union backing, Labour’s fabled election machine seems to be misfiring this election. On Friday, I personally conducted two informal focus groups of millennial swing voters in London and was surprised, in what should be Labour’s strongest redoubt, that not one participant could recall a single Labour advertisement, or even what Labour’s core message was. In Blair’s day, the Labour party enlisted the famed creative skills of advertising executive Trevor Beattie (of fcuk fame) to help get their message out. Today, judging by these focus groups, the party seems to have prioritised social media over the quality and creativity of its messaging.