It’s now too late for Tories (or Labour) to change what people think about them
From our UK edition
My most recent constituency polling has found an increase in support for Labour and the Conservatives (and, in their own battlegrounds, the Liberal Democrats) while the UKIP share has drifted down since last year. Even so, neither of the main parties has established a clear overall lead, either in national polling or in the marginals. So while the evidence is that voters may be focusing more on the parties capable of forming a government, they are not finding the choice becoming any easier - or more palatable. [datawrapper chart="http://cf.datawrapper.de/PgOJF/3/"] The latest large-scale national polling I have conducted on the impact of the campaign helps explain why. Over the last month, most party ratings on most attributes have ticked up a couple of points.
