Matthew Lynn

It’s easy to spot a member of the recession generation. They’re the sober, thoughtful young people. They’re our sons, daughters, nieces, nephews and friends aged between about 18 and 23 and beginning their adult lives at a time when six million are on benefits. Like the generation above, they love iPods and TopShop. But they’re not as brash or confident as their older siblings. And this is because they have just taken an almighty knock at an early stage in their young lives. They feel that someone has stolen their future. Generation Recession are confused and cross because they’ve been sold a pup by the government, their teachers and even their parents.

We’ve been bingeing on plastic for the past decade, says Matthew Lynn, and the £54 billion we owe as a result is about to knock another hole in the banking system One year on from the period of panic that followed the collapse of Lehman Brothers, you might be forgiven for thinking the worst of the credit crunch was over. The banking system has steadied. The stock market looks perky. The housing market is limping out of the convalescent ward. The trouble is, you’d be wrong. The credit crunch has a nasty little sibling, with whom we are yet to be fully acquainted. Call it the credit card crunch — except it’s not so much a crunch as the financial equivalent of a full-scale pile-up on the M1.

Jim Cowling has chosen the right moment to launch his new business. An experienced security consultant, he has just set up a company called Shipguard, with a small office in Clerkenwell. The product: providing the men, the know-how, and if necessary the weapons, to defeat the pirates that are the scourge of Somali waters. ‘We’re one of the groups throwing our hats into the ring,’ says Cowling. ‘This is going to be the next Iraq in terms of where mercenaries are going. Iraq is being wound down, and guys are looking around and latching onto piracy.’ He is far from alone. In the past year, as pirates have menaced the Gulf and the Indian Ocean demanding bigger and bigger ransoms, so dozens of companies have sprung up to fight them.

It has been a terrible 12 months for investors. It didn’t make much difference whether you invested in stocks, commodities or corporate bonds, the chances were you took a hammering. Even gold failed to sparkle as the credit crunch cut a swath through every kind of asset class. And yet there were a few individuals who managed to make fortunes as the markets tumbled. In the US, John Paulson cleaned up by betting big against the subprime mortgage market. Over here, amid the general gloom along Mayfair’s Hedge Fund Alley, there were a couple of money managers who could still afford somewhere better than Pret a Manger for lunch. BlueGold rode commodity markets to perfection, making money on the way up and on the way down again.

Among the many overused clichés that have been dusted off to describe the chaos in financial markets over the past few months is the observation that this is ‘a crisis like no other’. Yet in one rather dark respect, it is following convention to the letter. As losses pile up and billions evaporate, an increasing number of financiers have decided to take their own lives rather than face up to the scale of the catastrophe. In Germany, the billionaire Adolf Merckle threw himself under a train as one of Europe’s greatest family fortunes unravelled. In this country, Kirk Stephenson took the same way out after his private equity firm ran into trouble.

Matthew Lynn says banks that prospered by offering exclusive ‘wealth management’ services during the boom years are about to encounter some very angry customers Of all the phrases in the financial lexicon, ‘private banker’ is one of the most evocative. It summons up images of discreet addresses in the more remote Swiss cantons, of luxuriously furnished townhouses in Mayfair, of chequebooks printed in florid script, of pinstriped executives who never stint on the second bottle of claret. Thriller writers find them as handy a plot device as a fully loaded Beretta. Nothing else manages to wrap up tradition, snobbery and timeless financial solidity quite so completely in one institution. Until now, that is.

It would be hard to imagine a worse run of events for paper money. Investment banks such as Lehman Brothers have drowned in a sea of subprime debt. Building societies such as Bradford & Bingley, once so dull and safe they made fun of it in their ads, have had to be nationalised. In the case of Iceland, a whole country suddenly went pop. So you might think it would have been a great year for the world’s oldest form of money: gold. Fleeing a bankrupt monetary system, investors would seek the security of ingots and krugerrands. Except, as it happens, they didn’t. Among the many fascinating sub-plots to the credit crunch has been the way the ‘gold bugs’ — as die-hard enthusiasts for the metal are known in the City — have finally been nailed.

There is probably no company in the world as iconic as General Motors. As the manufacturer of Cadillacs, Buicks and Chevrolets, as well as Opels in Europe and Vauxhalls in Britain, it would be no exaggeration to describe GM as the corporation that perfected 20th-century industrial capitalism. Henry Ford created the first mass-production car 100 years ago but it was GM, under the leadership of Alfred Sloan in the 1920s, that completed the package. Easy credit, brand segmentation, mass advertising, conspicuous consumption, built-in obsolescence: the tools of the modern multinational were hammered into shape by Sloan, then deployed to crush all opposition as the first truly global manufacturer.

Matthew Lynn says Britain’s largest building society prospered by refusing to follow fashion — while its bolder, greedier rivals have all gone bust or been taken over Over the last 25 years, Aesop’s fable of the tortoise and the hare has been a poor guide to financial markets. As the swashbuckling investment banks rose in power and influence, every- one had their money on the fast, fluffy creature with the big ears. In markets that favoured speed, innovation and boldness, there wasn’t much space left for slow, solid creatures with shells on their backs. Until now, that is. In the wake of the credit crunch, financial tortoises may be having their moment. And tortoises don’t come much more solid than the Nationwide Building Society.

Matthew Lynn on domain name sales In Amsterdam, on the afternoon of 26 June, the pound is finally being sold off. No, Gordon Brown hasn’t decided to repeat his famous trick of dumping a chunk of the nation’s gold reserves at the nadir of the bullion market. Nor has Mervyn King decided the outlook for the British economy is now so grim he might as well sell what he can before taking himself off to Grand Cayman. Instead, ‘£.com’ is up for sale. The winner of the auction for what its owners, with a lively sense of hyperbole describe as the ‘World’s Most Exclusive Financial Domain’, will be able to use the £ sign for anything they like.

Matthew Lynn wonders whether the world’s greatest investor will be able to pick winners in continental Europe the way he has for more than four decades in the US If Warren Buffett had not become famous as the world’s richest man — a career choice that trumps most alternatives — he could still have carved out a niche for himself as a writer of homely lessons in economics and business. The Sage of Omaha, as Buffett is known for his uncanny knack of calling the markets right, has always been able to explain his decisions in simple language. Buffettisms such as ‘Rule No. 1: Never lose money. Rule No. 2: Never forget rule No.

A collapsing property market, slowing consumer spending, rising unemployment and an economy that is fast deflating: that might sound all too much like a forecast for the British economy. But actually it’s a description of the Irish economy right now. For the last decade, Ireland has been the most dynamic economy in Europe, with growth rates that far outstripped any of its rivals. This republic of not much more than 4 million citizens has turned itself into one of the most prosperous nations in the Western world. Fuelled by a long boom, a swaggering generation of Irish tycoons has emerged, buying up businesses around the world. Yet in the space of a few months all that has swiftly turned around, amid collapsing property prices and fears of a subprime financial meltdown.

The title of the worst deal in British corporate history is hotly contested. Glaxo and SmithKline were worth £107 billion on the day they announced their merger: eight years later, they’re worth £57 billion, and they’re not quite the ‘kings of science’ their chief executive Jean-Pierre Garnier said they would be. Getting on for a decade after it paid £75 billion for Mannesmann of Germany in Europe’s largest hostile bid, Vodafone still hasn’t recovered. Capping both of those, Lord Simpson’s foray into the American telecoms industry after he took over at GEC and renamed it Marconi is always going to take some beating for the speed and thoroughness with which he destroyed one of Britain’s largest companies.

Matthew Lynn visits the Bentley factory in Crewe — where Spitfires were once built — and discovers how Volkswagen’s engineers and marketing men have revived the classic marque Turn right as you step into the plush foyer of Bentley’s Crewe headquarters and you find yourself in the company’s museum — a display of gorgeously preserved vehicles from Bentley’s prewar heyday, all gleaming brass and steel, all with their tax discs up to date so they can be taken out on the road at any time. For most companies, the museum might be tucked away somewhere. Not at Bentley. Since the almost-forgotten brand was bought by Volkswagen of Germany a decade ago, its history has been woven into everything it does.