I love the BBC, but hated its advert
From our UK edition
There were many things to be annoyed about in the World Cup final: Argentinian shithousery; their usual grace in defeat; the string of cliches that Tom Cruise read out at the start; the inevitable cute song from all the world’s children. But the BBC’s smug, self-satisfied, tone-deaf, patronising promo enraged me more than all of this combined. Romesh Ranganathan spent two minutes and 40 seconds to ask, and then answer at extraordinary length, a variation on Monty Python’s famous question: ‘What has the BBC ever done for us?’ You couldn’t fault the production. It was beautifully made. A hundred celebrities, from Chris Martin to Pudsey Bear. There were Daleks and Mary Berry and Louis Theroux offering to turn off the BBC with a big switch. So why did it grate so much?