What the range of entries for the Economic Disruptor of the Year Award tells us about British entrepreneurial talent
From our UK edition
Let’s remind ourselves what we mean by ‘disruptor’. A truly disruptive business revolutionises its marketplace by delivering radical improvements in choice, price and accessibility. A disruptor may be a boffin or a bold lateral thinker: Henry Ford did not invent the motorcar any more than Airbnb invented the ‘homestay’, but both created systems that made the product cheaper and more available than ever before — and both count as great disruptors. But these days ‘disruptor’ status is claimed by all manner of ventures. So in choosing our shortlist for the Award sponsored by Julius Baer, we had to sort the original from the derivative and distinguish those that are already delighting customers from those that are still testing concepts.