Richard Mille watches cost hundreds of thousands of dollars. So why do athletes try so hard to break them?
Ester Ledecká, Tomoka Takeuchi, and Arthur de Villaucourt were all part of the Richard Mille “family” at Milano Cortina 2026, and while the first two competed in the Women’s Parallel Giant Slalom for snowboard, the latter attacked the Men’s Moguls and Men’s Dual Moguls. For athletes to have associations with watch brands might not be unusual, however there is one crucial difference here – where Richard Mille is concerned, those it invites to become part of its network are required to wear their watches while competing. Ledecká went into this Olympics chasing a fourth gold medal, having remarkably won the top gong at the 2018 Pyeongchang Winter Olympics in both the Parallel Giant Slalom (snowboarding) and the Super-G (alpine skiing).
