Sleuth at work
From our UK edition
One of my resolutions this year is to make a lot more money. But how? In fact, I’ve noticed recently, it’s very simple: all you have to do is take a popular character with enormous worldwide brand recognition (e.g., King Arthur, James Bond, Sherlock Holmes) and shamelessly reinvent him for the youth demographic. So, for example, you dress up Dracula in Abercrombie & Fitch, emphasise the sublimated but not consummated sex angle, throw in a werewolf to complete the platonic love triangle, and suddenly you’re Stephenie Meyer selling trillions to pubescents.