Crosbyism is back, ready to bore us into voting Tory
From our UK edition
Forget the phrases ‘long-term economic plan’ and ‘propped up by the SNP’, which came to define the 2015 election. Lynton Crosby, political mastermind and Conservative campaign director extraordinaire, has a new approach. It’s called ‘strong and stable leadership’ and its poster-girl is Theresa May. After having triggered the starting gun of the election earlier this week, the Prime Minister began her campaign with a speech in Bolton. It was pretty short, but it set the tone for the campaign over the next 50 days. 'Strong and stable leadership,' she said, over and over again.