The cuts start to bite
From our UK edition
It must have been the toughest press release that anyone in the Central Office of Infomation has ever had to draft. A freeze on new campaigns and the abandonment of any regarded as “non-essential” mean staff numbers will drop by 40 percent – a loss of 287 jobs. Compulsory redundancies loom. The same press notice also revealed that the COI’s advertising spend was down by a 52% last month compared to June last year. We are not talking about small sums here. Last year’s COI marketing spend of an eye-watering £531 million – half of it going on advertising – was about 20 percent more than the next biggest spender, Procter & Gamble.
