Is the Sky-ITV deal good for British TV?
From our UK edition
The proposed sale of ITV's broadcasting arm to Sky has been greeted, for the most part, with a kind of weary inevitability. ITV, the most successful commercial public service broadcaster in British history, is preparing to place its channels, ITVX and advertising operation inside Sky. ITV Studios will remain separate. The programmes, we are told, will remain free to air. The newsrooms will remain editorially distinct. The danger now is overcorrection: waving Sky-ITV through as an act of regulatory penance The temptation is to treat this as sad but necessary consolidation. British broadcasters are too small. Global platforms are too large. ITV's advertising revenues have been moving the wrong way. Sky has the technology and advertising machinery.