Colin Maccabe

To call this offering a book is an abuse of language

From our UK edition

I picked up this book with real enthusiasm. Who cannot be entranced by those 20 years after the second world war when New York supplanted Paris as the cultural capital of the world? One thinks of the Beats, of Dylan and Greenwich Village, of Sontag and Trilling. Well think again, for none of the above feature in this book at all. Indeed the first thing to be said is that to call this offering from Thames & Hudson a book is a real abuse of language. It has covers and inside those covers one finds text and image but the three essays that cover visual art, architecture and design and the performing arts appear to have simply been placed together without either editorial brief or plan. Worse, the book lacks not only a credited editor but also a credited designer.

Want Hollywood’s conventional wisdom? Then read Blockbusters

From our UK edition

You can learn a lot from this book. Latin America has a smaller economy than Europe. Big companies can spend more on advertising than small ones. Maria Sharapova is attractive. Given that the book is written in the dullest of academic prose, there may even have been a paragraph I missed about how there is a Tuesday in next week. I’ve often wondered what they taught in business schools and if this book, which has Harvard Business School plastered all over it, is a guide then the main subject is the stunningly obvious. On 20 June 1975 Universal released Steven Spielberg’s movie Jaws with a spend on television advertising and an opening in hundreds of cinemas, both of which were unprecedented at that time.