The Politico Future
From our UK edition
At the New Republic, Gabe Sherman has a fun piece about the rise and rise of Politico, DC's in-house paper for political intrigue and gossip. There's plenty to consider: Politico is essentially a web-paper that carries ads in a small circulation print edition circulated on Capitol Hill and K Street. At the moment - though they say this is changing fast - it's the print edition that makes the profits. Nonetheless, as a niche, but obsessed, audience there's no doubting the impact Politico has made. The most entertaining bit of the piece is the sniffiness with which "old media" regard this whipper-snapper: Politico's pace and self-promotion has irritated some in the Washington press corps. "It's maddening. Everyone has to chase them," one Washington reporter complains.