Advertising feature from Uber

The global pandemic has fundamentally upended the way we work, accelerating a worldwide shift towards flexibility. While millions more of us want choice over how and when we work, these trends are nothing new. They have long fuelled the rise of the gig economy – which now accounts for 4.5 million workers in Britain. Studies

Across the UK, more than 4.5 million people work in the gig economy – and the number has risen steadily over the past decade. What has driven this boom? Studies have consistently pointed to one factor: flexibility. Many of us want something that will give us the choice of exactly how and when we work.