Women watched the NFL before Taylor Swift’s WAG era
I was standing in the beer line with a group of Pittsburgh Steelers fans midway through their home game against the Green Bay Packers when a cadre of women with Glamsquad hair walked by. They wore decidedly bespoke yellow and black outfits, emblazoned with player names you typically won’t see worn on fan jerseys. “There go the WAGs, they’re like the Real Housewives of Pittsburgh,” a female fan dressed in more temperature-appropriate attire informed me. “I get my hair done at the same place as her,” pointing to a blonde wearing the last name of Pittsburgh’s placekicker. In a crowd of camo jackets, wool beanies and winter coats, the shiny-heeled boots and excess of tanned skin stood out — but no one said fashion was easy, especially in the National Football League.
