Happy corporate wokewash month!
It’s June and the biggest corporations on the planet want you to know that they are celebrating gay Pride — unless you live somewhere like Saudi Arabia in which case they couldn’t care less. On their main Twitter page, Procter & Gamble have put a Pride flag in their banner and in their pinned Tweet they proudly proclaim: 'We strive to be a champion of #LGBTQVisibility year-round, using our voice to drive acceptance, inclusion and a love for humanity.' I guess there are no gay people in Saudi Arabia to champion, which must be why P&G’s Saudi Twitter handle has not a single rainbow flag in sight and a pinned tweet simply wishing people a blessed Ramadan. But that is the beauty of corporate wokewashing.
