Uk politics

Was this the day Ed Miliband lost the election? Only two PMQs remain before polling day and the Labour leader used all six questions to ask David Cameron one thing: when might he ask him more questions? Nothing on policy. Nothing on convictions. Just questions about questions. He meant questions outside the House, of course. On telly. That’s the difference, according to Labour. A televised head-to-head debate is nothing like parliament. Except that PMQs is a televised head-to-head debate. To quiz the PM about quizzing the PM is hardly the tactic of a confident popular leader about to sweep to power. But Miliband had made a calculation. Previously, Cameron had offered unequivocally to take on the Labour leader at any time. Now he’s changed his mind.

There is a subtle ideological shift going on in the Tory party. At the top of the party, there is an increasing appetite for a modern form of industrial strategy. As George Osborne argues in an interview in the current Spectator, ‘The Conservative party is at its strongest when it’s not the party that says there is no role for government and the state should just get out of the way… That is not a strand of Conservative thinking that, by itself, is enough. You need to have a bit of the Michael Heseltine: “I’m going to take the Docklands and build a financial centre here and build an airport here.” Or, “I’m going to take the Albert Docks in Liverpool and put the Tate Gallery here.

I understand that David Cameron has ordered a re-write of the Tory manifesto. Jo Johnson and the Number 10 policy unit, which he heads, had written and submitted a first draft of the manifesto to Cameron. But word has come back that Cameron feels that the tone is not right. As I say in my Mail on Sunday column, he wants a less wonky document. He thinks the document needs a crisper, more political style. The Tory aide Richard Parr has been charged with re-writing it. Parr learned his political trade under Andrew Mitchell and is regarded as having sharp instincts. Cameron is also a fan of his writing. But it is not just the style of the manifesto that is causing concern. One Cameroon tells me that there 'needs to be a bit of something you wouldn't expect in it'.

This story was first published in tonight's Evening Blend email, a free round-up and analysis of the day's political events. Sign up here. Over the past few weeks, Coalition ministers have been fighting over plans favoured by the Lib Dems to force companies with more than 250 workers to publish details of their gender pay gap. Now Coffee House understands that the government will activate this legislation on Monday. The row came to an end when the Conservatives realised that they would not be able to stop the plans getting through the House of Lords, and so they caved in. Whether this will make a great difference to the gender pay gap - currently at 9.4 per cent overall - isn't clear.

Has the SNP threat to Labour in Scotland abated? Not yet according to Lord Ashcroft, who has released his latest round of constituency level polling. Focusing on the SNP/Labour marginals, Ashcroft has found that in five current Labour strongholds, the SNP are on track to swipe away four of them: Ayr, Carrick & Cumnock, Dumfries & Galloway Edinburgh South West and Kirkcaldy & Cowdenbeath — the latter of course being represented by Gordon Brown. The only good news for Labour is East Renfrewshire, where Labour has a one-point lead. Thankfully for the party, it's their leader Jim Murphy's seat.  In the single Conservative Scottish seat, Dumfriesshire, Clydesdale & Tweeddale, the Tories are neck and neck with the SNP.

Economists have for some time spoken of a ‘great inversion’ of London, whereby property price hikes in inner London, often linked to gentrification, has made suburbia comparatively more affordable. These changes, marked in the five years since David Cameron became Prime Minister, could have a profound effect on how the general election result pans out in the city. This is especially the case given the ability of such changes to affect the social and demographic makeup of London, as people from poorer backgrounds, the young and ethnic minorities are more likely to be susceptible to price increases in the private rental market.

You know the Conservative campaign is well underway when there’s a new Saatchi poster about. Today, Conservative HQ has released a new campaign to remind the public that Labour pose a threat to Britain's economic recovery. The message in the poster (above) warns voters ‘don’t let Labour wreck it’. I understand this poster was created by M&C Saatchi, the advertising agency behind classic numerous Tory posters — including ‘Labour isn’t working’ and ‘New Labour, New Danger.’ The first poster of the 2015 campaign from the Saatchis ties in the Tories' message about the economy into the classic bold Saatchi style.