Trump family

Earlier this month, I wrote a cover story for The Spectator warning that Donald Trump’s increasingly brazen flouting of ethical standards portended a political disaster for Republicans in the midterms. Since then, the corruption news has only gotten worse.   Just this week, the financial disclosure form Trump quietly filed for the first quarter of 2026 revealed his personal account had made an eye popping 3,600 stock trades valued at between $220 million and $750 million (his corporate holdings aren’t subject to disclosure).

For years, Eric Trump perfected the art of strategic invisibility. In the grand theater of Trump family politics, he played the understudy: the dutiful son who minded vineyards and managed golf courses while his older brother courted Twitter controversies and his older sister pursued power. It was a calculated public persona. Eric appeared refreshingly uncontroversial and unbothered – and relatively non-political – compared to the rest of his family. But here’s what everyone missed: while his siblings were soaking in the limelight, Eric was quietly orchestrating moves of far greater consequence. His dutiful pose, it turns out, was the perfect cover for building an empire.

"Sorry, super busy,” replies someone from Lara Trump’s media team, after I texted to ask for an interview. "I’m working on her music stuff.” The Trumps love to multitask and, in the President’s first 100 days, King Donald’s favorite (that is, only) daughter-in-law has been showing off how hard she can work. Since the inauguration, and now free from the burdens of campaign politics, Lara has released a song called “No Days Off” with the rapper French Montana; a Saturday night show on Fox News; and an activewear collection in the color “MAGA red,” alongside her already established podcast, The Right View. Unfortunately, she has a different press person to dodge questions over each venture.