Why Yesteryear is the controversial bestseller of 2026
If you’ve spent more than five minutes on social media in the past couple of years, you will probably be familiar with the tradwife phenomenon that has grown up as a reaction against the harder-edged and more strident girlboss feminism that itself threatened to become the dominant form of discourse towards the end of the last decade. Tradwifery, a form of embrace of traditional domestic roles that concentrates on the woman as homemaker, mother and carer while allowing her husband (always a husband, never a "partner”) to fulfill masculine aspects of patriarch and hunter-gatherer, has been decried by some as a right-wing coded backwards step into submissiveness. Others have described it as a welcome return to common sense and social cohesion.