Cheugy, Gu and you
New executives at Tiffany, the venerable American jeweler, have decided to hawk what used to be called “bling.” Just before Covid hit in late 2019, LVMH bought Tiffany & Co. for $16 billion. LVMH, which started out as the high-end luggage company Louis Vuitton, has taken over all manner of fancy wine, perfume and clothing emporia. The Tiffany buyout was the largest in luxury-sector history. Bernard Arnault, chairman of LVMH, installed one of his sons, Alexandre, as executive vice president. “It’s time,” Alexandre said recently, “to push the boundaries a little bit.” In a bunch of recent press reports, we’ve been given a hint of what that means.
