Megalopolis and the strange art of negative marketing
After a fairly barren summer movies-wise (I’m just waiting for the Alien: Romulus backlash to begin, and will be only too pleased to join in with it), there are more promising movies coming our way this fall. Yet the one that’s attracted more attention and interest than possibly anything else this year, maybe even this decade, is the grand return of Francis Ford Coppola with Megalopolis, a self-funded, wildly ambitious folie de grandeur that premiered at this year’s Cannes Film Festival to predictably mixed reactions and an overall consensus that, alas, the one-time visionary genius of theater is no longer a force to be reckoned with, however loopily wild his latest (and, one reluctantly assumes, last) movie is.