Taylor Swift: The Eras Tour

Are we sick of Taylor Swift yet?

The 2023 Golden Globes awards took place this past weekend, and although I never really watch these things live, I am a woman and thus biologically and socially wired to inhale red carpet photos and the celebrity gossip that inevitably springs out of award show season. This year’s Golden Globes were shockingly free of politics, and so the focus was really on the movies and the celebrities — as it should be.  That brings us to Taylor Swift, the twelve-time Grammy Award-winning country singer turned pop star. Although it seemed none of the celebs were too keen on Golden Globes host Jo Koy’s comedy routine, Swift’s reaction to a light-hearted jab made in her direction left many viewers with a bitter taste in their mouths.

Is Taylor Swift ushering in a new era for movie theaters?

After a relatively quiet few weeks at the US box office, now that the Barbenheimer phenomenon has finally receded from view, it has fallen to another all-conquering icon to drag audiences back to theaters in their millions. Yes, Taylor Swift is no longer content with conquering stadia, but has now managed to establish herself as an unparalleled draw for the big screen as well, with Taylor Swift: The Eras Tour opening in American cinemas. With a first weekend gross of $97 million, it will either be the highest October launch since Joker in 2019, or even surpass it. Not bad for something made on a budget of no more than $20 million, self-produced by Swift herself and bypassing studios to be distributed directly to theaters.

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