Searching for the American summer novel
I am convinced that the sweet-smelling tycoons that run candle-making companies must have read too much Proust when they were younger. With scents like “Inspire,” “Bohemia,” and “Sunny Daydream,” they cannot be aiming for something as cheap and transitory as mere tawdry olfactory pleasure. They must have become all but obsessed by À la Recherche du Temps Perdu, and be aiming for something akin to his narrator’s nostalgic odyssey upon tasting a madeleine: “and at once the vicissitudes of life had become indifferent to me, its disasters innocuous, its brevity illusory.” Rather pretentious, oui — but what other excuse can there be for a candle that proclaims it can smell like a cool library at midnight, or the depths of some dreamy reverie?
