Is YouTube TV about to fumble NFL Sunday Ticket?
Over the past few years, the NFL, a professional sports behemoth built largely on the backs of broadcasting deals with the major TV networks, has thrown its lot in with Big Tech to grow its game. In 2022, it was Amazon securing the broadcasting rights to Thursday Night Football. Now, in 2023, it's YouTube TV — and parent company Google — getting in on the pigskin profits. YouTube TV has just landed one of the juiciest plums of all: NFL Sunday Ticket. From its debut in 1994 until this past year, Sunday Ticket was the domain of satellite cable provider DirecTV. The service was a way for NFL fans to watch every game on the Sunday slate, as opposed to just the two or three offered by the networks in local markets.