Softbank

Masa Son: the world’s most reckless investor

For a few days in February 2000, Masayoshi Son was the richest person in the world. A risk-taker and showman, universally known as Masa, he had long been disdainful of Japan’s staid "salaryman" business culture and was riding the wave of dot-com mania. His company SoftBank, founded in 1981, had bet big on the growth of online shopping. The bullish mood didn’t last, and Masa slunk away from the limelight — but only for a while. A techno-optimist, the now sixty-seven-year-old has repeatedly reinvented himself, urging doubters to see beyond the immediate: "You’re limiting your field of vision to thirty years… Start bold and think 300 years ahead.

Masa