Social media

Spending too long online can take its toll, no matter your age. The majority of under 35s grew up squinting at backlit screens with bags below their eyes, poring over forums and AOL Messenger, pornography and Netflix. Yet somehow it’s baby boomers who are the worst victims of the internet: technologically dumb, easily scammed, and often more susceptible to fake news. And it looks as if Cesar Sayoc, the Florida man arrested in connection to the pipe bombs sent to prominent Democrats and left-wing celebrities, is the latest spectacular example of a silver (or in his case, it seems. hairplugged) surfer going off the deep end.

Remember Nudge? It was a 2008 book by Chicago economist Richard Thaler and Harvard Law professor Cass Sunstein, full of bright technocratic ideas for using ‘choice architecture’ to ‘nudge’ the plebs to make the ‘right’ decisions. The Guardian’s reviewer called it ‘never intimidating, always amusing, and elucidating: a jolly economic romp with serious lessons within’.   On Saturday, the Guardian published a whistleblower’s account of how Cambridge Analytica used data originating from ‘tens of millions' of Facebook profiles to construct choice architecture that could nudge the plebs to really vote the ‘right’ way, by using targetted adverts to swing marginal constituencies to the Republicans.