The National Football League goes international
On a beautifully gray Madrid afternoon, a group of prominent executives and representatives of America’s most popular sports league gathered to discuss how to divide up the world. There were repeated references to shared values, community engagement, cultural appreciation and “cross-border connection through competition.” The many well-dressed attendees nodded along, doubtlessly hearing each of these totemic invocations for what they really mean – money, in unimaginable sums, and the National Football League’s bold plan to take over the planet. This season the NFL has played seven international games. Madrid, São Paulo, Dublin and Berlin each hosted one fixture. London got three.