How to throw a book party
London The launch party for my book has gotten sensational reviews. “Party of the year!” said one friend. “Simply brilliant!” said another. A hack from the Times declared, “It was like an old-fashioned Fleet Street Party” — by which he meant everyone was drunk, dancing and misbehaving. Unfortunately, my book has not gotten sensational reviews. It’s gotten no reviews — at least from the national press. This is a cause for worry. Or so my publisher Todd Swift of Eyewear Publishing thinks. The day after the party he calls me. I’m still buzzing with my party reviews; he’s buzzing with panic. Todd tells me that no reviews mean we can’t get my book into the major bookshops! I’d hate to see your great book die, he says.
