How Google’s tunnel vision cost us all
As a member of the marketing team for Google’s once-hyped Google+ social network (remember that?) I can recall only one occasion when I encountered concerns about objectionable or controversial content. It was circa 2012, and it involved beer. Craft breweries and homebrew enthusiasts had created a pleasant little home for themselves on Google+, using its Hangouts video technology to run tutorials and virtual tastings, even announcing new collaborations with other breweries around the world. To a product marketer, this was thrilling: actual user engagement!
