The death of the movie star
Paul Newman and Joanne Woodward were not, as the title of a recent documentary would have us believe, the last movie stars. Nor are movie stars — as Jennifer Aniston suggests in a November Variety profile — extinct. As long as there are big screens, stars will occur, perhaps only accidentally. The reality, though, is that the business may no longer need them. Before Hollywood figured out how to sell you a movie you didn’t want to see, way back in the old studio days when advertising a movie was as easy-breezy as sticking up a poster and few lobby cards at your local theater, you didn’t need to be sold a movie to take an interest. You just needed to be told it was coming. Because if it had a star you liked, you’d go. That’s what a star was: a means to sell you a ticket.
