Donald Trump saved the UFC
A new bombshell has fallen on the sports-media villa: Dana White cloaked in the glory of a whopping seven-year, $7.7 billion media-rights deal with Paramount to stream all UFC fights on Paramount+ in the United States and select simulcast events on CBS. For the love of everyone’s wallets, goodbye Pay Per View and hello to a new right-wing cultural shift in mainstream sports coverage. Why is this new deal so relevant? Since the UFC’s inception in 1993, mixed martial arts existed as its own niche category. Critics openly said it wasn’t a real sport. They lampooned the more brutal style of MMA as less skilled and artistic than boxing, once a more revered American pastime.